About Us

Our Commitment to Quality

Whether in-store or online, we are committed to offering the very best selections of natural, organic, local, and specialty items in a full-service shopping experience:

• Our produce buyers purchase only the freshest produce, emphasizing local and organic products.
• We feature all natural hormone & antibiotic free meats from local farmers.

This is only a sampling of what you’ll find at The Planted Seed, where we offer everything you need to live well, with taste.

Think Local, Eat Local, Shop Local

We’re locally owned! Jon and Judy Brayton made a clear and conscious business decision to start The Planted Seed right here in Wisconsin. They are from Wisconsin, their family is here in Wisconsin, and it was very important to them both that The Planted Seed would have its beginnings in Wisconsin.

We feature locally made products and we support other locally owned businesses! Whether it’s a farm like Valley View Meats, or someone who has a little wider distribution like New Hope Mills, or something on an even bigger scale, we believe we should support, promote and highlight our fellow Wisconsin businesses.